How the HubSpot LinkedIn Integration Works for Marketing (2024)

HubSpot is one of the most prominent and popular CRM providers in the world. Last year the company surpassed 100,000 customers and $1 billion in annual revenue.

This powerhouse integrates seamlessly with LinkedIn, which is the most valuable online platform for finding B2B customers and building the kinds of relationships the CRM software helps manage.

Here, we’ll provide a quick overview of how the HubSpot integration for LinkedIn works and what you can do with it. We also invite you to check out our brand-new guide to becoming a power creator for your business on LinkedIn, featuring HubSpot’s first-hand expertise on thought leadership, advertising best practices, sales outreach techniques, and more.

Why Integrate HubSpot and LinkedIn?

Marketers primarily use HubSpot to execute, manage, and measure advertising campaigns on LinkedIn. While the native objective-based advertising experience within LinkedIn Campaign Manager may be robust and intuitive, many organizations are already running their advertising efforts through HubSpot. By bringing the power of the LinkedIn platform to the HubSpot campaign experience brands can take their marketing to the next level.

For creators, connecting HubSpot to LinkedIn yields a multitude of benefits, including:

• Allowing users to create highly targeted audiences in HubSpot that automatically sync with your ad accounts in Campaign Manager.
• Allowing users to build LinkedIn campaigns directly inside HubSpot while taking advantage of LinkedIn’s targeting and segmentation tools.
• Automating sending lead data from your lead generation ads on LinkedIn into your HubSpot CRM.

This integration also gives you access to deep ROI reporting capabilities that help you more easily understand the impact of ad spend on revenue. In HubSpot, you’ll see how LinkedIn ads compare to other channels while tapping extensive insights around conversions, full-funnel impact, and ad influence across different stages of the buyer journey. Put simply, integrating LinkedIn and HubSpot can improve targeting, segmentation, sales workflow, and reporting.

How to Integrate HubSpot and LinkedIn

It’s easy! First, make sure that the person setting up this integration is the Account Manager on your LinkedIn ads account. Then, from your HubSpot account:

1. Click the settings icon
2. Navigate to Marketing > Ads in the left sidebar menu
3. Click on "Connect account" on the top right side
4. Select "LinkedIn" in the dialog box
5. Log in to your LinkedIn account via the pop-up window. Review permissions and click "Allow"
6. In the dialog box, select "LinkedIn Ad account(s)." If you leave the "auto tracking" switch toggled on, you will apply HubSpot tracking to your LinkedIn ads, allowing you to track interactions
7. Click "Connect"
8. In the dialog box, select the ad accounts you want to sync leads from and click "Save"

With that, your connected LinkedIn ad accounts should start showing up in HubSpot. Here are a few additional resources illustrating what you can do once you’ve got the connection set up:

• How to create LinkedIn ad campaigns in HubSpot
• Troubleshoot issues when syncing leads from LinkedIn to HubSpot
• Allow multiple users to create and manage LinkedIn ad campaigns within HubSpot
• Target LinkedIn ads using HubSpot audiences
• Track and report on your LinkedIn ads in HubSpot

Sales-Marketing Alignment with LinkedIn and HubSpot

Since many sales and marketing teams use HubSpot as a central source of truth in their strategies, it goes without saying that there’s significant alignment value in importing qualified LinkedIn leads directly into the CRM (you can even set up lead notifications to alert the sales team when a new lead comes in).

HubSpot also has an integration with LinkedIn’s flagship selling platform, Sales Navigator. This integration provides reps with the ability to access rich, accurate LinkedIn data right in the HubSpot timeline during the prospecting and outreach processes. Sales pros can also send InMails directly from the HubSpot contact record, and more.

Learn more about the integration between HubSpot and Sales Navigator.

Unleash Your Marketing with the Combined Power of LinkedIn and HubSpot

The future of B2B marketing is one of unity: united tools, united strategies, and a united vision. The LinkedIn HubSpot integrations are helping bring seamless efficiency and powerful functionality to growing organizations that are looking to march ahead in lockstep.

Find more marketing integrations to unite your tool set.